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Food Trends: The Most Successful Packaged Food Brands of 2010

FoodProcessing.com
03/29/2011

By Food Processing staff

SymphonyIRI announced the most successful food and beverage and non-foods consumer packaged goods brands of 2010 during its annual New Product Pacesetters report.

In 2010, the most successful food and beverage products were those that focused on home-based eating and its rituals.

According to the report, innovation around breakfast solutions and salty snacks accelerated, representing more than half of new food dollars; juices, milks and waters, and coffee and tea beverage segments demonstrated similar strength, outperforming trends witnessed during the past several years.

Most of the top 10 food and beverage product launches of 2010 focused on consumers' interested in home-based health and wellness.

2010 New Product Pacesetters: Top 10 Food and Beverage Brands ($ Millions)

(Total Year-One Dollar Sales Across Food, Drug, and Mass Channels, excluding Walmart)

POWERADE ION4, $190.5
Chobani, $149.4
Wonderful Pistachios, $114.1
glacéau vitaminwater zero, $110.3
Nature's Pride, $80.8
Trop50, $74.4
Thomas' Better Start, $74.2
Green Mountain Coffee K-Cups, $62.1
Budweiser Select 55, $59.9
Trident Layers, $53.9

Source: SymphonyIRI New Product Profiler

The SymphonyIRI Times & Trends Report, "2010 New Product Pacesetters" is available exclusively from SymphonyIRI. Download the full report.

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