Truvia Ranked No. 2 Sugar Substitute, Bypasses Equal and Sweet 'N Low
Cargill's Truvia is now ranked as the number two sugar substitute in the U.S. with a 12.8 percent share at retail within the sugar substitute category.
According to a release from Cargill, the Truvia natural sweetener surpassed Merisant's Equal (aspartame) for the past 16 months and Cumberland's Sweet'N Low for the past 12 weeks. (Source: ACNielsen Food/Drug/Mass+Wal-Mart, 4 weeks ending 3/19/11.)
Truvia rebiana is used as an ingredient in more than 30 food and beverage products today, including Glaceau vitaminwater zero, YoCrunch 100 Calorie Packs, Kraft Crystal Light Pure and Minute Maid Premium Pomegranate Tea.