Home » Coca-Cola Remains 'Best Global Brand'
Coca-Cola Remains 'Best Global Brand'
For the 12th straight year, Coca-Cola is “Best Global Brand,” with a brand value that increased a staggering 58 percent, to nearly $71.9 billion, according to Interbrand’s 2011 report.
The annual list, released in October, is heavy on tech brands – IBM, Microsoft and Google were 2, 3 and 4, respectively, and Apple (No. 8) cracked the top 10 for the first time. But Pepsi came in 22nd (with a value of $14.6 billion), one spot higher than it was last year. Budweiser was 29 and Nescafe was 30.
Also on the list were Kellogg’s (34), Heinz (49),.Danone (52), Nestle 55, Sprite (63), Moet & Chandon (77), Jack Daniel’s (78), Corona (86), Johnnie Walker (88), Smirnoff (89) and Heineken (91).
Restaurants also placed: McDonald’s (6), KFC (62), Pizza Hut (81) and Starbucks (96).
Interbrand, a New York-based but global brand consultancy, produces its Best Global Brands report based on analysis of three key aspects that contribute to a brand’s value:
- The financial performance of the branded products or services
- The role of brand in the purchase decision process
- The strength of the brand to continue to secure earnings for a company.
PepsiCo Stock Hits 32-Year High, but Why?
Decent first quarter but also investment firms buys a big stake.
Happy Family Bought by Groupe Danone
Dannon parent acquires 92 percent of seven-year-old toddler food company.
Anuga 2013: A Taste of Global Innovations Set to Take Place October 5-9
The huge global food show will be October 5-9 in Cologne, Germany.
Vermont Passes Genetic Labeling Bill
The Vermont House of Representatives approved H.112 on May 10. The bill will go to the senate next in fall 2013. If passed, the earliest the act could become law is January 2014.
GMO Labeling Effort Reaches Washington
Senate and House bills would require the FDA to develop regulations for the labeling of food containing bioengineered ingredients.
Burger King CEO To Take Over at Heinz
Bernardo Hees of 3G Capital is new CEO of Pittsburgh acquisition.
The New Hostess Company Resumes Operations
The Metropolous-Apollo-controlled company plans to reopen four plants and hire workers, but not union labor.
- 04/19/2013 Cheesemaker, Restaurant Chain Hold Mac and Cheese Cookoff
- 04/19/2013 Restaurant Chain That Also Supplies School Lunches Goes Trans Fat-Free
$10 Billion Offer for D.E Master Blenders 1753
Former part of Sara Lee eyed by European fund Joh. A. Benckiser.
- All news »
Access Food Processing and Wellness Foods magazines on-line and receive an e-mail each month when your new issue is ready. Subscribe Now »
Biweekly updates delivering feature articles, top industry news, company news, product announcements, technical issues and more. Subscribe Now »