Coca-Cola Remains 'Best Global Brand'

For the 12th straight year, Coca-Cola is “Best Global Brand,” with a brand value that increased a staggering 58 percent, to nearly $71.9 billion, according to Interbrand’s 2011 report.

The annual list, released in October, is heavy on tech brands – IBM, Microsoft and Google were 2, 3 and 4, respectively, and Apple (No. 8) cracked the top 10 for the first time. But Pepsi came in 22nd (with a value of $14.6 billion), one spot higher than it was last year. Budweiser was 29 and Nescafe was 30.

Also on the list were Kellogg’s (34), Heinz (49),.Danone (52), Nestle 55, Sprite (63), Moet & Chandon (77), Jack Daniel’s (78), Corona (86), Johnnie Walker (88), Smirnoff (89) and Heineken (91).

Restaurants also placed: McDonald’s (6), KFC (62), Pizza Hut (81) and Starbucks (96).

Interbrand, a New York-based but global brand consultancy, produces its Best Global Brands report based on analysis of three key aspects that contribute to a brand’s value:

  • The financial performance of the branded products or services
  • The role of brand in the purchase decision process
  • The strength of the brand to continue to secure earnings for a company.

See the full report at www.Interbrand.com or www.BestGlobalBrands.com.

More News:

All news »

What are your comments?

You cannot post comments until you have logged in. Login Here.

Comments

No one has commented on this page yet.

RSS feed for comments on this page | RSS feed for all comments