Nutrition Trends Study Finds 'Natural' Driving Product Development in 2013
The report, conducted by German-based Kampffmeyer Food Innovation, highlights consumer research that shows 74% of people surveyed thought that 'natural' meant 'healthier.'
Several product categories appear to be building on the strength of the natural trend including:
- Coconut water –In the US sales of coconut water jumped by more than 100% to at least $200 million in the year to September 2012.
- Snacking nuts –Retail sales grew from zero to more than $400 million from 2008 to 2012.
- Greek yogurt – Explosive growth of Greek yogurt in the US has been powered by the Chobani brand, with annual sales of over $1 billion four years after launch. (Chobani was named Food Processing's 2012 Processor of the Year)