Campbell To Acquire Denmark's Kelsen Group

Jul 03, 2013

Campbell Soup Co. in June announced an agreement to acquire Kelsen Group A/S from Maj Invest, a private equity firm, and several other investors. Based in Nørre Snede, Denmark, Kelsen is a producer of baked snacks that are sold in 85 countries around the world. Its primary brands include Kjeldsens and Royal Dansk.

Kelsen has established distribution networks in markets in Asia, South America, the Middle East and Africa as well as the U.S. It is a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.

Join the discussion

We welcome your thoughtful comments. Please comply with our Community rules.
All comments will display your user name.

Want to participate in the discussion?

Register for free

Log in for complete access.

Comments

No one has commented on this page yet.

RSS feed for comments on this page | RSS feed for all comments