ThomasNet is reporting that a new market report, The Future of Sustainable Packaging to 2018, by Smithers Pira, claims the global market for sustainable packaging is forecast to reach $244 billion by 2018. Consumer sentiment about environmentally sustainable practices is considered a major driver for this. According to the report, "consumers are now considering social and environmental benefits as part of their calculations of product value and purchasing decisions." You can read more about Smithers Pira's report on the ThomasNet website.