Jelly Belly Candy Adds Organic Line

Jan. 19, 2016
Jelly Belly Candy Co. launches organic jelly beans and fruit snacks, which could be the first of many new opportunities from the company.

Jelly Belly Candy Co., Fairfield, Calif., has launched organic jelly beans and fruit snacks, which could be the first of many new opportunities from the company. The organic products were introduced in January at the Winter Fancy Food Show in San Francisco.

The organic jelly beans will be available in 10 assorted flavors of Apple, Berry, Blueberry, Cherry, Coconut, Lemon, Orange, Peach, Pear and Strawberry. The five sour flavor varieties include Apple, Cherry, Lemon, Orange and Berry.

The new Organic Fruit Flavored Snacks are available in bags with a mix of six favorite fruit flavors: Strawberry, Berry, Lemon, Apple, Orange and Cherry. The six individual serving size bags feature a variety of mixes suitable for lunchboxes, travel and snacking. All ingredients in these organic lines are USDA-certified organic, the company says, and made with non-genetically modified organism (GMO) ingredients and flavors and colors from natural sources. This is the company's first organic line.

Development began about eight months ago. There are differences between the organic and conventional Jelly Belly jelly beans, which include the colors for one. The organic beans aren't as vivid as their conventional counterparts. But product formulation wasn't the greatest challenge the company faced during development: it was getting the production facility certified organic.

Jelly Belly says it also invested in new equipment that will process the organic fruit-flavored snack line.

"Consumers are interested in a wide variety of organic food products," explains Rob Swaigen, vice president of global marketing at Jelly Belly. "The organic category has steadily grown for the last decade, and we are excited to meet this growing demand with organic, gourmet confections and snacks."

Sponsored Recommendations

Revolutionizing Healthcare: The Impact of Digitalization in Biopharma Innovation

Biopharma enables an entirely new level of innovation that’s simply not possible in conventional drug development. It’s an approach that can fundamentally change the way healthcare...

Navigating the Automotive Industry's Electric Future

The automotive industry is at a turning point. Bloomberg estimates that by 2040, 54% of new vehicle sales will be electric. And by 2030, we’re looking at 100% of passenger vehicles...

Unified Process Control Brings Operational Clarity

Inland Empire Utilities Agency replaces its SCADA enterprise system with the PlantPAx Distributed Control System and reduces complexity for operators

PlantPAx DCS Improves Operational Reliability

KC Water calls on R.E. Pedrotti to replace obsolete wastewater SCADA solution with a unified Modern Distributed Control System (DCS).