December 2008 Issue
Condition-based marketing and parental concern for babies and toddlers will provide opportunities for product developers in the year ahead.
Developing products with multiple health benefits is on trend but dont overwhelm.
Functional ingredients for health are moving in two directions: a widening application of individual nutraceuticals and an increase in condition marketing.
Condition marketing is guiding the development of healthful products and ingredients; sustainability elbows its way in, too.