Topic: Frozen & Refrigerated
Rollout: New Food Products for December 2008
New food products guaranteed to whet the appetite.
Product Spotlight: An entrée salad – without the lettuce
Hillshire Farm makes an interesting but confusing entrée salad that should be marketed as a kit or starter.
Glacial growth for frozen dinners
Americans love frozen dinners and entrees for their convenience, are impressed by the recent innovations in ease of preparation and are motivated to purchase new frozen products that look appealing in the store. With variety and healthier alternatives, this category holds greater potential.
Coming to a grocery near you …
The annual FMI show provides a look at the many innovative products hoping to find space on the shelf.
White Papers: In Depth Research
Americans and GM food: Knowledge, opinion and interest in 2004
- Ice cream fans can take their Breyers on the go with Smooth & Dreamy ice cream bars and sandwiches.
- Eight new varieties of Lean Cuisine Market Creations use a cooking pouch to steam the ingredients.
- Skinny Cow Low-Fat Ice Cream Cups deliver low-fat (only 2-3g) in each single-serve cup. With only 150-to-170 calories, they are a great alternative for those who want to live well and enjoy the sweeter things in life.
- J&J Snack Foods introduces Luigi's Real Italian Ice combining two refreshing flavors -- Watermelon & Blue Raspberry.
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