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New Food Products Resource Center
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White Papers: In depth research
| Title | Author | Date |
| Country of Origin Labeling in the Food Manufacturing Industry | 02/21/2008 | |
| This white paper by CDC Software explores the strategic, operational, financial and technological issues companies in the food industry face in response to the new imperatives created by growing country-of-origin labeling (COOL) requirements and provides recommendations to address these issues. | ||
| Winning the Hispanic Shopping Trip | Unilever | 06/16/2006 |
| The U.S. Hispanic population currently exceeds 41 million and is projected to reach 48 million by 2010. This group's buying power is expected to reach $992 billion (9% of all U.S. consumer buying power) in 2009. However, Unilever's research reveals that retailers have far to go in meeting the current needs and expectations of the Hispanic shopper. This report (20 pages, 2.3 MB) offers insights to help food marketers and retailers win over Hispanic consumers. | ||
| U.S. market for nutrition bars booming, study says | Research and Markets | 08/25/2005 |
| Research and Markets values the U.S. consumer market for nutrition and energy bars at $838 million in 2004, and examines the factors that could lead to continued growth or stagnation in the category. | ||
| The effect of standardized information on firm survival and marketing strategies | Christine Moorman, Carl F. Mela and Rex Du, Duke University | 06/03/2005 |
| This study by researchers at Duke University found that the standardization of food product label information mandated by the NLEA actually hurt competition -- and the viability of some smaller firms -- in the food industry. | ||
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