Displaying 1 - 10 of 993 results for brand extensions (0.033 seconds)
The Top-Selling New Products of 2009
SymphonyIRI's annual Pacesetters listing is full of brand extensions, as processors and consumers sought value.
Rejuvenating nostalgic brands
When a product is entrenched in the cultural history, revitalizing the brand can be a balancing act between rejuvenation and sacrilege.
2012 R&D Survey: Exciting New Products – With a Side of Cost Control
'New product development' is still the top R&D priority, but processors are creating brand extensions, cleaning up current ingredient statements and keeping an eye...
Market View: Build brands, don’t kill them
If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end.
Extending brand equity to foodservice
Why sell a commodity ingredient to foodservice clients when you can provide an ask-for brand that differentiates the restaurant, too?
Survey Respondents Working More on New Products than Safe Line Extensions
Forget the economy. Respondents to our survey say they’re working more on new products than on safe line extensions.
Industry Trends: Store Brands Cap a Decade of Growth
As shoppers' economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains, or...
Editor's Plate: Private Label vs. Brands
The rise of private label can only mean brands will raise their game.
Toops Scoops: How the future looks for branding and marketing
Watch, listen and intuit so your brand remains relevant long-term.
Tips for sustaining nostalgic brands
Food Processors provide tips on how to sustain nostalgic brands.
