Displaying 1 - 10 of 1116 results for branding, marketing, brand (0.044 seconds)
Rejuvenating nostalgic brands
When a product is entrenched in the cultural history, revitalizing the brand can be a balancing act between rejuvenation and sacrilege.
Tips for sustaining nostalgic brands
Food Processors provide tips on how to sustain nostalgic brands.
Extending brand equity to foodservice
Why sell a commodity ingredient to foodservice clients when you can provide an ask-for brand that differentiates the restaurant, too?
Note to Marketing: Careful Branding
Manufacturers and retailers should focus on incorporating good content into their products and not overly promote on the basis of superfood branding.
Market View: Build brands, don’t kill them
If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end.
Market View: Marketing 101: The final chapter
After about 100 columns, John Stanton is retiring. Will you take up his crusade against brand erosion and bean counters?
Store brands ring up $5.4 billion in sales increases
Sales of store brand products across the major U.S. retailing channels last year increased by $5.4 billion versus the prior year to reach a new all-time high of...
Top 10 power brands
Our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.
Top 10 power brands
Brands are the light, not the bulb. Here are our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.
Promise Takes A Shot At Blood Pressure
Unilever takes the Promise brand further down the heart-health road with SuperShots for Blood Pressure.
