Displaying 1 - 10 of 1306 results for brands, brand strength, consumer research (0.051 seconds)
Rejuvenating nostalgic brands
When a product is entrenched in the cultural history, revitalizing the brand can be a balancing act between rejuvenation and sacrilege.
Extending brand equity to foodservice
Why sell a commodity ingredient to foodservice clients when you can provide an ask-for brand that differentiates the restaurant, too?
Toops Scoops: How the future looks for branding and marketing
Watch, listen and intuit so your brand remains relevant long-term.
Tips for sustaining nostalgic brands
Food Processors provide tips on how to sustain nostalgic brands.
Top 10 power brands
Our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.
Toops Scoops: Consumer trust has eroded
IBM study finds consumers wary of claims by big-brand food companies.
Store brands ring up $5.4 billion in sales increases
Sales of store brand products across the major U.S. retailing channels last year increased by $5.4 billion versus the prior year to reach a new all-time high of...
Top 10 power brands
Brands are the light, not the bulb. Here are our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.
Note to Marketing: Careful Branding
Manufacturers and retailers should focus on incorporating good content into their products and not overly promote on the basis of superfood branding.
Consumer Trends: Frito-Lay's TrueNorth Merges Crisps, Crackers and Nuts
Frito-Lay creates another new brand and another new category with True North Pistachio Crisps.
