Displaying 1 - 10 of 1592 results for marketing, branding, brands (0.048 seconds)
The Future of Branding and Marketing
Watch, listen and intuit so your brand remains relevant long-term.
Rejuvenating Nostalgic Brands
When a product is entrenched in the cultural history, revitalizing the brand can be a balancing act between rejuvenation and sacrilege.
Extending Brand Equity to Foodservice
Why sell a commodity ingredient to foodservice clients when you can provide an ask-for brand that differentiates the restaurant, too?
Industry Trends: Store Brands Cap a Decade of Growth
As shoppers' economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains, or...
Note to Marketing: Careful Branding
Manufacturers and retailers should focus on incorporating good content into their products and not overly promote on the basis of superfood branding.
Editor's Plate: Private Label vs. Brands
The rise of private label can only mean brands will raise their game.
Market View: Build brands, don’t kill them
If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end.
Market View: Marketing 101: The final chapter
After about 100 columns, John Stanton is retiring. Will you take up his crusade against brand erosion and bean counters?
Packaging Performs in the Marketing Mix
Promotional campaigns use packaging to deepen the consumer/brand relationship – even on the web.
Consumers Wary of Big-Brand Claims
IBM study finds consumers wary of claims by big-brand food companies.
