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Sunset Brands completes U.S. Mills acquisition

Los Angeles-based Sunset Brands, Inc. has gobbled up U.S. Mills, Inc., a Needham, Mass.-based marketer of natural, organic and specialty ready-to-eat cereals, hot...

El Monterey Brand Awareness Continues to Build Through Consumer Promotions

Ruiz Foods, Inc. has launched an FSI brand-awareness promotion in conjunction with Cinco de Mayo

The 100 top global brands

Despite some slippage due to the public’s slackening demand for soda, Coca-Cola remained the No. 1 worldwide brand in the BusinessWeek/Interbrand 100 Top Global...

Coca-Cola voted best brand

Coca-Cola Co. moved up two notches to displace Sony as “best brand,” at least in the eyes of 2,372 people surveyed by Harris Interactive's annual poll.

Sara Lee F names Feil as CMO/SVP

Sara Lee Food & Beverage on August 24 announced the appointment of Kim Feil as senior vice president and chief marketing officer to lead all marketing efforts for...

Hain Celestial, H.J. Heinz ink Linda McCartney brand deal

Hain Celestial Group Inc., a Melville, N.Y.-based manufacturer of organic foods, announced it has finally closed a deal to buy H.J. Heinz Co.'s Linda McCartney brand...

Report Shows 91% of Shoppers Will Keep Buying Store Brands after Recession Ends

  ...Report Shows 91% of Shoppers Will Keep Buying Store Brands after Recession Ends FoodProcessing.com 06/29/2009 New consumer polling data shows that an...

Survey reveals eroding consumer confidence in packaged goods brands

In a new IBM survey, a majority of consumers revealed the level of information consumer products companies provide on the contents, origins and environmental impact...

Brand extensions dominated in 2004

Packaged food sales were fairly flat in 2004 with few firms making any real headway, according to a new report from Information Resources Inc. Brand extensions...

Pepsico's Aquafina Launches Lightest Weight Bottle in the Market

PepsiCo’s Aquafina is launching the Eco-Fina Bottle, the lightest half-liter bottle of any nationally distributed bottled water brand in the market.

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