IFF Launches New Line Of Proprietary Mint Flavors
International Flavors & Fragrances Inc. has created a new line of proprietary mint flavors that deliver the consumer-preferred profiles of popular piperita oils such as Far West, Willamette, Yakima and Madras mints.
IFF channeled its global team of creative and technical experts to develop this new collection of superior mint flavor solutions. Researchers traveled to the prime mint-growing region in the U.S., gathered the highest-quality samples available and, using the IFF Generessence analytical techniques on fresh mint oils and fractions, identified more than 325 different compounds in the process. New proprietary ingredients discovered from these analyses were developed and used in the creation of the new line.
Using its trained sensory panels, IFF found the collection to be effective at delivering preferred profiles that consumers want and expect from mint. The flavors can be used both in new products and as cost-effective extenders, reducing raw material costs and providing insulation against the volatile mint market.