EnWave Signs Cooperative Marketing Agreement with Hans Binder Maschinenbau GmbH
EnWave Corporation has signed a strategic cooperative marketing agreement with Hans Binder Maschinenbau GmbH, a German engineering group. The agreement creates a reciprocal, non-exclusive sales and marketing arrangement for EnWave’s nutraREV food dehydration technology by Hans Binder in Western Europe, and for Hans Binder’s MIVAP food dehydration technology by EnWave in North America. The goal of this agreement is to accelerate revenue growth by each company and to provide local machine service for their customers in the food sector.
Under the terms of the agreement, each party will receive a sales commission and equal share of the negotiated royalties upon the completion of a sale of the other’s technology in their respective home market. Although the agreement is non-exclusive, and each party retains the right to sell directly or engage other agents, both parties believe that this agreement will expand their ability to sell and service machinery using each other’s proximity to the customer base, technology know-how and engineering project management expertise.
EnWave and Hans Binder are involved in the development of high-speed vacuum microwave technology for food dehydration. Although both companies use microwaves as an energy source, EnWave’s continuous rotating basket design and Binder’s continuous tray system both offer unique proprietary advantages with limited market overlap for dehydrating a wide range of fruit, vegetable and meat products for the snack, cereal, soup and baking industries.
nutraREV and MIVAP technologies both produce dried food products with high nutritional retention, improved flavor and appearance, and cost savings in labor, energy and capital per kilogram of production. By entering into this arrangement, both companies seek to offer customers a broader technology, depending on the application, with the goal of accelerating the introduction of their respective methods into the Western European and North American markets. Together, the two technologies will now compete directly for all aspects of the freeze-dried food market, which is comprised of over 400 products around the world.