IMC Licensing Announces New Dried Fruit Licensing Deal for Sunkist
IMC Licensing announced it has negotiated a new licensing agreement for Sunkist Growers. The licensee is Los Angeles-based Titan Foods, Inc., a manufacturer and importer of candies, cookies and fruit which will be importing and producing a new line of real dried fruit for healthy snacking for all ages.
Sunkist Dried Fruit, marketed as “Where Healthy Meets Delicious,” includes a range of dried berries grown and processed in USA as well as mangoes processed in China. Initial real dried fruit products include:
- Dried Mangoes (6 oz.) – Fat Free, Excellent Source of Vitamins A & C
- Cranberries (5 oz.) – Fat Free, All Natural, High in Antioxidants
- Tart Cherries (4.5 oz.) – Fat Free, All Natural, Excellent Source of Vitamin A
- Blueberries (4 oz.) – All Natural, Good Source of Dietary Fiber, High in Antioxidants
Sunkist Dried Fruit will launch in April 2010 with distribution channels expected to include retail grocery stores and club stores in North America.