Bel-Ray Company Inc. unveiled its newly designed website. The new website features a new design and numerous feature enhancements that embody an innovative vision and commitment to the growing needs of a more demanding consumer looking for information in no more than one or two mouse clicks. Enhancements include easy navigation, instant access to MSDS and PDS, expanded product information, the ability to translate web pages on demand using Google translator, e-commerce and improved internal search features.