New Products

Natural Sweetener Contributes Fiber, Not Calories

Swiss Research Inc.

Los Angeles, Calif.
(see map)

Phone: (877) 794-7734, (310) 478-4064
Website: www.shugr.com

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Shugr is a natural, zero-calorie, diabetic-safe sweetener. It’s made from a proprietary blend of erythritol, which occurs naturally in many fruits and vegetables, and tagatose, which provides added sweetness and pre-biotic fiber. This formulation results in a taste that is remarkably like cane sugar with none of the aftertaste commonly associated with other zero-calorie sweeteners.

Shugr tastes and cooks like sugar, is tooth-friendly and provides fiber that assists in healthy digestion. The product’s formulation is patent-pending, and the ingredients carry a GRAS designation for food safety.