New Products

Calcium Citrate Bolsters Baby Boomers' Bones

Archer Daniels Midland Co.

4666 Faries Parkway
Decatur, Ill. 62526
(see map)

Phone: 1-800-637-5843 or (217) 424-5200
Website: www.admworld.com

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Archer Daniels Midland Co. (ADM), now the only direct North American manufacturer of calcium citrate, launches Cal-Mor calcium citrate. Calcium not only builds strong bones and teeth and helps prevent osteoporosis, it may also provide benefits to cardiovascular and colon health. Calcium fortification is increasingly important to the bone health of aging Baby Boomers.

The citrate form of this important mineral is easily absorbed by the body, making it a more powerful calcium source for the food and beverage industry. Cal-Mor is a directly compressible, soluble ingredient. It’s neutrally flavored and can be used in a wide variety of applications, including baked goods, snacks, desserts, beverages, yogurt, infant formulas, spreads, jams, nutritional beverages and functional foods.