New Products

Natural fruit flavors bring home the tropics

Mastertaste Inc.

160 Terminal Avenue
Clark, N.J. 07066-1319
(see map)

Phone: 800-289-5641 or (732) 882-0202
Fax: (732) 499-7156
Website: www.mastertaste.com

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Consumers don’t have to go to the tropics to enjoy tropical-flavored food and beverages. The flavor industry has kept pace with demand for these types of products, and the demand has run parallel with consumers’ increasing travel and exposure to new tropical fruits.

For a flavor supplier to consider its line complete these days, it must offer all of the tropical fruit flavors that were once considered exotic but are now becoming mainstream – for instance, passionfruit, mango, kiwi, pomegranate and papaya. Mastertaste supplies several varieties of essences, distillates, extracts and juice concentrates of each of these fruits and more. These products provide distinctive flavor enhancement for a wide range of foods and beverages. The line contains no additives or preservatives and can also be used to maintain color and aroma impact.

Applications include:

• Beverages (including flavored waters)
• Sauces
• Glazes
• Marinades
• Hard candies
• Gummy bears
• Protein bars
• Salad dressings

Product benefits:

• Outstanding flavor, color and aroma enhancement
• All natural
• More than 30 varieties of berry and fruit profiles
• Clean labeling
• Effective top-note enhancers
• Low usage levels
• Instant solubility