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Easily increase your fiber intake without the gritty, unpleasant taste

Category: New Food Products

Product Type: Grain Products & Cereal

Manufacturer: Kellogg Co.

Irregularity can affect everything you do. According to data from the National Health and Nutrition Examination Survey, only one in 10 Americans gets the recommended 25-30 grams of fiber each day. Some reasons for not eating enough high-fiber foods range from the sometimes gritty, unpleasant taste to the lack of convenient ways to enjoy them.

Battle Creek, Mich.-based Kellogg Co. debuts two options to easily increase fiber intake — All-Bran Fiber Drink Mix and All-Bran Fiber Bars. Each features a robust 10 grams of fiber per serving, or 40% of your DV for fiber.

Both varieties are found in the diet and nutrition aisle near the pharmacy in grocery stores nationwide. All-Bran Fiber Drink Mix is available in Pink Lemonade and Iced Tea flavors. When one 20-calorie packet is added to a 16.9-ounce or 20-ounce bottle or glass of water, it becomes a delicious, high-fiber beverage that’s a refreshing alternative to the higher-calorie, gritty fiber drinks on the market today.

All-Bran Fiber Bars, made from wheat bran and whole-grain rolled oats, are available in Apple Cinnamon Streusel and Strawberry Drizzle flavors. Each bar provides three times more dietary fiber than the leading fiber supplement. And at 120-130 calories, they are a wise on-the-go snack or midday pick-me-up.

“While new All-Bran Fiber Bars and Drink Mixes certainly taste great, we’re excited because they offer a substantial amount of fiber per serving — fiber that many consumers aren’t getting enough of,” says Jennifer Garrett, Kellogg’s director of nutrition marketing.

Company Information

Website: www2.kelloggs.com