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Grab-and-go desserts satisfy sweet snack attacks

In an effort to help busy consumers have their cake and eat it too, Downers Grove, Ill.-based Sara Lee rolls out Sara Lee Cheesecake Bites, three 20-calorie bite-sized versions of its famous cheesecake, straight out of the freezer. Varieties include Original, Chocolate and Strawberry.

“Because full-flavor doesn’t have to equal full-size, Sara Lee Bites can satisfy a craving whenever it strikes,” says Carl Gerlach, marketing director, Sara Lee new products. “Sara Lee Bites give families a contemporary grab-and-go version of the desserts that made Sara Lee synonymous with sweets.”

Suggested retail price for a container of 40-pieces is $3.69.

Company Information

Website: www.saralee.com