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Indulgent Chocolate Treat Is Slightly Naughty

Category: New Food Products

Product Type: Candy & Confectionary

Manufacturer: Mars Food US

Mars Snackfood US, Hackettstown, N.J., rolls out Fling, a new chocolate finger that is playfully flirtatious, alluring and unapologetic in its desire to tempt women to enjoy a “naughty but not that naughty” treat.

Available exclusively in California in 2009, and to chocolate lovers everywhere at www.flingchocolate.com, Fling tastes surprisingly light, allowing one to savor every guiltless bite. Each decadent finger contains a delicate truffle sitting on a subtle crisp layer of meringue enrobed in shimmering, velvety chocolate that looks as good as the women who crave it. The new line offers three distinct flavors: Milk Chocolate, Dark Chocolate and Hazelnut, at under 85 calories per finger.

California women love indulging themselves, with chocolate as their primary indulgence. According to a survey of 500 California women, 85 percent have given in to their chocolate indulgence in the past three months. Can chocolate be a replacement for men? Not yet, but California women confess that they enjoy chocolate as much as passionate kissing (77 percent enjoy chocolate, 75 percent enjoy passionate kissing). California women are committed to keeping their chocolate an affordable fling in their lives, and claim they are less likely to give up chocolate and splurging on clothes than other indulgent “flings” such as drinking gourmet coffee, having girls' nights out and spa treatments.

Company Information

Website: www.mars.com