Hot Exotic Flavors Meet Frozen Dairy Desserts
The Nestlé brand has introduced a new line of scoopable frozen dairy dessert and refreshing fruit bars, Nestlé Delicias Paletas and Helados. The new Delicias brand delivers the tropical and exotic flavors that Hispanic families love directly to their local grocery freezer aisles.
The new Nestlé Delicias launch will be supported by out of home advertising and a national TV campaign on the Univision network, beginning May 18 through August 30. The TV day-part mix primarily includes daytime, fringe and primetime, as well as some early morning and early news.
Nestlé Delicias paletas are available in seven tropical, exotic flavors, among them Mango, Coconut, Pineapple, and Tamarind. The brand also features quart-size frozen dairy dessert in six flavor varieties, including the unique flavors Tres Leches and Arroz con Leche.
The Nestlé Delicias brand is currently available in select markets nationwide, including all Kroger, HEB and Safeway chain banners.
- Kraft Introduces Oscar Mayer Gluten-Free Chicken Breast Hot Dog
- Ian's Natural Foods Offers New Gluten-Free Foods
- Veev Introduces VitaFrute Ready-Made Cocktails
- Smart Balance Blended Butter Sticks Taste Like Real Butter With Less Saturated Fat
- Yoplait Introduces Cocktail-Flavored Yogurts
- Funky Monkey And Marvel Present Superhero Fruit Snacks
- Resers Introduces Two New Baja Cafe Salsa Varieties
- Caribou Coffee Company Introduces Two New Whole Bean Coffees
- Mondelez Introduces Whole-Grain Brown Rice Triscuits
- Beech-Nut Launches Line Of Baby Food In Traditional Latin Flavors
- All products »
Access Food Processing and Wellness Foods magazines on-line and receive an e-mail each month when your new issue is ready. Subscribe Now »
Biweekly updates delivering feature articles, top industry news, company news, product announcements, technical issues and more. Subscribe Now »