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Frozen Fruit Smoothies At Home

Category: New Food Products

Product Type: Beverages

Manufacturer: Chiquita Brands International

U.S. consumers have fallen in love with fresh fruit smoothies. Chiquita Brands International, Cincinnati, partners with frozen fruit juice manufacturer Old Orchard Brands, Grand Rapids, Mich., to make their at-home preparation a snap with an affordable, blend-and-serve smoothie made with all-natural ingredients.

Chiquita Frozen Fruit Smoothie concentrates contain no artificial sweeteners, coloring or preservatives, and are gluten and dairy free. Each smoothie serving contains at least one-half cup of fruit and 100 percent of the recommended daily value of vitamin C. Packaged in a recyclable 12-oz. plastic container, the product can be found in the frozen section of grocery stores. Available in four flavors -- Strawberry Banana, Banana Colada, Peach Mango and Mixed Berry -- each can produces three 8-oz. servings when blended with ice and water, an ideal choice for consumers who want the great taste of a smoothie but seek an affordable option for convenient at-home preparation.

“At retail storefronts, the average cost of a smoothie is between three and four dollars each,” says Mark Saur, president of Old Orchard Brands. “An 8-oz. serving of Chiquita Frozen Fruit Smoothie is well under a dollar and provides a full serving of fruit, so it’s a great way for consumers to integrate fruit into their diets.”

Suggested retail price is $2.69 per can.

Company Information

Website: www.chiquita.com, www.oldorchardjuice.com