Consumers Ask For More Fruit, Breyers Delivers With Fruit-on-the-Bottom Yogurt

June 16, 2009

In direct response to consumer requests for more fruit, Breyers Yogurt Co, a division of Boulder, Colo.-based Healthy Food Holdings, has added a healthy portion of extra fruit in its Breyers all-natural Fruit-on-the-Bottom Yogurt, and new distinctive packaging highlighting the timeless Breyers brand, a striking black background, and mouthwatering fruit.

Breyers all-natural Fruit-on-the-Bottom Yogurt contains no high fructose corn syrup or artificial colors and is 99% fat-free with 1% milkfat. It is available in a variety of flavors including: Strawberry, Peach, Blueberry, Black Cherry, Mixed Berry, Peach, Raspberry, Strawberry Banana, and Pineapple.

“As a brand that always listens to what consumers have to say, we didn’t hesitate when it came to adding even more fruit to our all-natural Fruit-on-the-Bottom line,” says Chuck Marcy, President of The Breyers Yogurt Co. “With more delicious fruit and the introduction of distinctive new packaging, we are confident that our signature Fruit-on-the-Bottom yogurt offers even more of what consumers have always loved about Breyers Yogurt.”
 
Suggested retail price is 69 cents to $1.19 for each 6oz cup.