Fanta Introduces Natural Flavors

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Fanta Orange, the No. 1 fruit-flavored sparkling beverage in the U.S., will now feature 100 percent natural flavors. But that’s not all, according to Atlanta-based Coca-Cola North America. The entire Fanta line is also getting a bold new look that includes vibrant packaging with colorful illustrations and contemporary graphics.

Caffeine-Free Fanta Orange will be the first flavor in the Fanta family to have 100 percent natural flavors, while offering the same great taste. By summer’s end, two other members of the Fanta family will be available with 100 percent natural flavors – Fanta Apple and Fanta Grapefruit.

“We know that during these difficult times, shoppers want to bring home products that the entire family will enjoy; we are pleased to invest in our products and offer the same great taste of Fanta now with 100 percent natural flavors,” says Santiago Blanco, vice president of Sprite and flavors, Coca-Cola North America. “The introduction of this new formulation and the new look of the Fanta line are part of our ongoing efforts to reinvigorate the sparkling beverage category in the U.S., and Fanta will play a critical part in this effort due to its strong connection with teens.”

Fanta Orange is available in multiple retail and convenience channels from large supermarkets to dollar and drug stores nationwide, in 12-oz-cans, 20-oz bottles, two-liter bottles and multi-packs.

Suggested retail price is $1.09 - $5.00, depending on the size.

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