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Special K Shakes It Up With Weight-Management Shakes

Category: New Food Products

Product Type: Beverages

Manufacturer: Kellogg Co.

One of the most widely anticipated product launches of the season doesn’t feature the bells and whistles of most consumer products, such as phones and video games, but consumers can’t wait to get their hands on it just the same. Kellogg Co. Battle Creek, Mich., introduces Special K Protein Shakes, the brand’s first weight-management shake. The grab-and-go breakfast for on-the-go women is ready to drink and comes in a convenient, single-serve, reclosable plastic bottle – giving women the perfect partner for all-day weight-management.

The shakes are available in three flavors: Milk Chocolate (190 calories), French Vanilla (180 calories) and Strawberry (180 calories).

Each contains 10g of protein and 5g of fiber to help take the edge off hunger plus vitamins A, C, D and E, along with other nutrients such as calcium, which is being linked to weight management.

While the new shakes began appearing in the diet and nutrition aisles of supermarkets nationwide as early as May 1, current supplies already are selling out. Kellogg Co. is working to increase production to ensure avid fans can find the product.

Suggested retail price for a four-pack is $6.29.

Company Information

Website: www.kelloggs.com