Progresso Cooks Up High Fiber Soups

Sept. 23, 2009

While consumers regard fiber as the No. 1 ingredient to positively impact health, nine in 10 Americans are not getting the recommended daily value (DV). In fact, nearly 80 million baby boomers say they are seeking more fiber in their diets.

General Mills, Minneapolis, rolls out a line of Progresso High Fiber soups, raising the bar for taste, nutritional value and variety among ready-to-serve soups.

Varieties include: Chicken Tuscany, Creamy Tomato Basil, Hearty Vegetable and Noodles and Homestyle Minestrone -- all with no added MSG, no artificial flavors and 7g of fiber (28 percent of the DV) per serving.

This latest offering is part of the Progresso brand's ongoing focus on healthy innovations. Suggested retail price for a 19-oz. can is $2.69.