Consumers Expected to Fall in Love with New Dove Peanut Butter and Chocolate Creation
Hackettstown, N.J.-based Mars Snackfood US launches Dove Silky Smooth Milk Chocolate with Peanut Butter, an indulgent way to experience the premium taste of 100% real, authentic milk chocolate and peanut butter.
"Our customers are passionate about real, authentic silky smooth chocolate but also want to explore new flavor combinations in addition to the solid milk chocolate that they know and love," says Thomas Pinnau, vice president of Indulgence (I wonder if he would share that title with me), Mars Snackfood US. "We believe that combining the richness and smoothness of peanut butter and milk chocolate will not only help meet our customers' increasing desire for new tastes, but will also entice consumers who have not yet had a chance to try our products. We are convinced that anybody who tries our new Dove Peanut Butter Promises and Singles will agree that this is our most indulgent chocolate experience to date and become a loyal follower of the Dove Chocolate brand!"
Suggested retail price for Promises 8.50-oz laydown bags is $4.49 and 79 cents for a 1.30-oz singles bar.