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Soft and Smooth Mini Bagels Debut

Category: New Food Products

Product Type: Bakery

Manufacturer: Sara Lee

If finding great-tasting, on-the-go snacking options kids enjoy is an ongoing challenge, Downers Grove, Ill.-based Sara Lee North American Fresh Bakery has set out to provide the solution with the introduction of four varieties of 100-calorie Sara Lee Soft & Smooth Made with Whole Grain Mini Bagels.

Compared to traditional 300-calorie bagel offerings, the 100-calorie mini bagels provide a preportioned snack that moms can confidently provide to their children as an easy breakfast option or quick lunch addition. The "Made with Whole Grain" varieties contain 9g of whole grain per serving, which is nearly 30 percent of the USDA daily intake recommendation for kids ages 2-8. The 100 percent whole wheat mini bagels provide 20g of whole grain per serving, which is more than 40 percent of the USDA daily intake recommendation for kids ages 9-18.

Varieties include: 100 percent Whole Wheat; Made with Whole Grain blueberry; Made with Whole Grain cinnamon and Made with Whole Grain plain. They provide families with a simple and portable snack that has the whole grain nutrition, mild taste and soft texture inherent in Sara Lee Soft & Smooth products.

"It’s important for to us understand the ongoing challenges moms face when looking for great-tasting and more nutritious options to include in their kids’ meals,” says Tim Zimmer, vice president, Sara Lee North American Fresh Bakery. “With the success we’ve seen from the Soft & Smooth line, we wanted to bring the winning combination of great taste and whole grain nutrition to other products and give moms even more options – whether it’s for the lunchbox or for snack time.”

Suggested retail price for a 12-count bag is $3.29.

Company Information

Website: www.thejoyofeating.com