Wonder Helping to Build Strong Bones

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While the benefits of consuming calcium are widely recognized with the nutrient ranking highest in importance by women according to a recent Gallup poll (March 2009), most Americans are not getting enough calcium from their diets, according to the NIH Osteoporosis and Related Bone Diseases - National Resource Center. The recommended daily calcium intake for individuals between the ages of 4 and 8 is 800 mg, between the ages of 9 and 18 is 1,300 mg, and adults between 19 and 50 is 1,000 mg, according to the National Academy of Sciences.

Now two of Wonder's most popular breads are helping families get the recommended daily allowance of calcium and vitamin D thanks to Irving, Texas-based Interstate Brands Corp. In fact, Wonder Classic and Wonder Classic Sandwich breads now provide the same amount of calcium as 8 ounces of milk in two slices and are good sources of vitamin D, which helps the body absorb calcium better.

"Balancing the food your family enjoys while providing the nutrition you want them to have can be difficult," says Rich Seban, chief marketing officer. "For more than 85 years, Wonder has been a staple in American households with a long history of identifying ways of enhancing the nutritional value of bread. Wonder's added calcium and vitamin D offerings reinforce the brand's continued focus on health as it continues to expand its menu of great tasting, healthy choices for the whole family. Giving your family the nutrition they need never tasted so good."

Wonder has a long history of identifying ways of enhancing nutrition, in fact, it was among the first national bread brands to feature nutritional information on its packaging and in the 1940s, Wonder led the way as part of a government sponsored program to enrich bread with vitamins and minerals. Wonder was also one of the first brands to introduce a white bread made with whole grains - Wonder Made With Whole Grain White - a breakthrough product with the taste and texture of white bread that consumers enjoy.

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