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Calm Inducing Drink is Help For Sleepless In Seattle

Category: New Food Products

Product Type: Beverages

Manufacturer: Vitila Brands

With Americans worried about the economy, their jobs and their families, it's no wonder anxiety levels are through the roof. And with our 24/7 mentality fueled by regular downings of high-sugar, high-caffeine energy boosts, it's not surprising we can't sleep either.

To help the sleepless, New York-based Vitila Brands LLC nationally introduces Tranquila, a calm-inducing drink developed for a seriously stressed, ridiculously over-amped and perpetually under-pressure society. This 2-oz. alternative beverage shot can help consumers simmer down and even get a good night's sleep.

A major advance in the burgeoning category of relaxation beverages, Tranquila debuts just as energy drinks show signs of market saturation and flattening sales. It's available in two varieties: Original, developed for daytime to help balance your mood but not make you sluggish; and PM, which includes the hormone melatonin in a molecular form identical to the melatonin found in the body. PM helps you get to and stay asleep without any morning grogginess, and without habit-forming side effects.

It claims to be the only relaxation beverage with a formulation for daytime use that does not contain melatonin, which can cause drowsiness and literally leave you asleep at the wheel. Both formulas are proprietary blends of immune-enhancing vitamins, minerals and herbal extracts with a green tea-lemon flavor. Tranquila is non-alcoholic, non-carbonated, calorie- and caffeine-free and sugar-free, so there is no spiking of insulin levels. It needs no refrigeration and is easy to carry.

"I saw a huge opportunity in the marketplace for an alternative beverage that was portable, affordable and healthier," says President Serge Karnegie. "We eliminated ingredients that take the body a long time to process and interrupt normal sleep cycles."

The drink's emergence couldn't come at a better time. The American Psychological Assn. reports 43 percent of all adults suffer adverse health effects from stress. It's linked to the six leading causes of death (heart disease, cancer, lung ailments, accidents, cirrhosis of the liver and suicide). Studies indicate lack of sleep is exacerbating these problems by heightening the risk of major illnesses, according to the Harvard-run Nurses Health Study.

Suggested retail price for a 2-oz. single serving is $2.99.

Company Information

Website: www.tranquila.com