Conagra Expands Healthy Choice Lines

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Healthy Choice, a brand of Omaha-based ConAgra Foods, introduces 11 new frozen meals for its Cafe Steamers, All Natural Entrees and Select Entrees product lines.

Kicking off the line extensions is the introduction of Mediterranean-inspired flavors to Healthy Choice Cafe Steamers, which continue to bring fresh taste via the power of steaming technology. These Mediterranean-inspired Cafe Steamers feature ingredients such as whole grain pasta, 100% extra virgin olive oil and garden-ripe vegetables, freshly cooked in the patented DuoTray Steam Cooker. New Mediterranean varieties include Balsamic Garlic Chicken, Grilled Vegetables Mediterranean and Lemon Garlic Chicken and Shrimp. Additionally, the introduction of Chicken Pad Thai adds one new Healthy Choice Asian Inspired Cafe Steamers product to the line.

There are four new varieties of Healthy Choice All Natural Entrees, which feature contemporary, chef-created recipes, and contain no preservatives, artificial flavors or colors. These meals have vegetarian and meat-free options for consumers looking to eat less meat on a day-to-day basis. New varieties include Tortellini Primavera Parmesan, Lobster Cheese Ravioli, Roasted Red Pepper Marinara and Creamy Basil Pesto.

Healthy Choice Select Entrees, which feature whole grains, protein, fiber and stimulating ingredients such as pineapple, black beans and corn, introduces two new varieties -- Pineapple Chicken, Ravioli Florentine Marinara and Spicy Caribbean Chicken.

"Healthy Choice is all about making great food with healthy ingredients. We are not giving consumers 'diet food,' but rather delicious food – packed with protein, fiber, whole grains and antioxidants and free of any preservatives – that is intended to be a part of a healthy and balanced lifestyle," says Jonathan Gray, manager of research and development.

Suggested retail price ranges from $2.00 to $3.29.

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