Print page

Canadians Prefer Crunchy, Flavorful And Hot Snacks

Category: New Food Products

Product Type: Snacks

Manufacturer: ConAgra Foods

Canadians' top snacking preference is foods that are crispy and crunchy (68 percent), followed closely by snacks that come in a variety of flavors (66 percent), and hot and fresh (57 percent), according to a recent poll by Angus Reid Strategies commissioned on behalf of Orville Redenbacher's.

Mississauga, Ontario-based ConAgra Foods Canada, a division of Omaha-based ConAgra Foods Inc., expands its Orville Redenbacher's Flavour Shakers line with the launch of a Salt and Vinegar flavor.

"For a long time, the only choice people had for flavoured popcorn was butter or no butter," said Rob Tallis, director of marketing for Orville Redenbacher's at ConAgra Foods Canada. "Canadians' tastes have evolved and Orville Redenbacher's has been responding by offering a variety of flavours, most recently with the addition of Salt & Vinegar to the Orville Redenbacher's Flavour Shakers line."

Suggested retail price for a five-pack box is $3.99 to $4.99.

Company Information

Website: orville.ca/meetTheKernels.html