Peter Rabbit Organic Fruit Pouches Are Squishy, Squeezy Fun For Kids

March 22, 2010
PR Organics rolls out Peter Rabbit Organics fruit pouches.

One of the most beloved characters from children's literature, Peter Rabbit, is thumping his stamp of approval on a fresh, new way for kids and babies to eat healthfully: pure, organic fruit puree in a pouch.

PR Organics, Lake Oswego, Ore., rolls out Peter Rabbit Organics fruit pouches. With no added sugar, preservatives or artificial ingredients, the pouches are made in the U.S. and come in three delicious, kid-friendly varieties -- Apple and Grape, Strawberry and Banana, and Mango, Banana and Orange. The company's fruit purees are already a hit in the UK, where the company is headquartered.

Babies, toddlers and kids love the naturally sweet taste and the squishy, squeezy fun, and parents appreciate the mess-free, resealable pouches and safe, anti-choke cap. Adorned with the charming (and mischievous) Peter Rabbit character, each 3.5-oz., BPA-free, colorful pouch offers a full serving of fruit and a natural boost of vitamin C and fiber. They require no refrigeration until opened and can be taken virtually anywhere – popped into lunchboxes, stashed in the stroller or tucked in the car for a quick, easy snack.

"Our flavor names match our ingredients. What you see on the label is what's inside," says Ben Ford of PR Organics. "While kids think they're just brilliant, what's really smart is how the pouches make eating healthy fruit a handy option for on-the-go mums. No more searching for missing spoons – just good, squeezable fun."

Available at select Starbucks stores, Whole Foods Markets, grocery stores, natural food sellers and at Amazon.com, the suggested retail price is $1.79 each.