Dark Chocolate Nutrition Bar Contains Resveratrol

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Rancho Santa Fe, Calif.-based ResVez Inc. introduces the first nutrition bar containing resveratrol, the ingredient in grapes acclaimed for its potential to forestall the ravages of time.

Aptly-named WineTime Bar, it contains as much resveratrol as 50 glasses of red wine. The bar, a rich, dark chocolate flavor harmonized with dates and almonds, is high in fiber and also contains seven extra super fruits -- cranberry, noni, pomegranate, goji berry, acai, mangosteen and blueberry.

At 190-calories, WineTime Bar contains two sources of resveratrol -- resVida trans-resveratrol, a highly-purified compound produced by DSM Nutritional Products, Parsippany, N.J., and an extract derived from premium French red grapes. "The resVida ingredient is a 99 percent pure trans-resveratrol and comes with the most extensive scientific and safety substantiation in the marketplace," says Malcolm Nicholl, president and CEO. "This was extremely important to us in selecting the kind of resveratrol that was appropriate for a luxury nutrition bar. In addition, we chose another source of resveratrol from grapes harvested in France's Rhone Valley, which is particularly suitable for a bar called WineTime. No other product has such a powerful combination."

Resveratrol popularity soared after positive coverage on TV shows such as 60 Minutes, Oprah, and a Barbara Walters Special. A substantial amount of research validating a remarkable range of health benefits has been published, and although most of the trials have been conducted with animals, the results of human clinical studies will soon begin to appear in peer-reviewed medical journals.

"DSM prides itself on making high-quality ingredients and we are proud to be included in a product that not only meets our standards, but happens to be delicious too," says Reto Rieder, sr. marketing manager for resVida at DSM.  

Suggested retail price for 10 bars is $29.90. 

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