Plum Organics Introduces 'Just' Fruit For Baby

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New York-based Plum Organics introduces Just, six single-fruit purees of USDA organic baby food made with 100 percent fruits with no added sugar, juice, colors or flavors. They are suitable for Stage 1 and older.

Varieties include: Just Apples, Just Peaches, Just Pears, Just Bananas, Just Prunes and Just Mangos. Each organic fruit is gently cooked and pureed until smooth, then packaged in a BPA-free, lightweight portable pouch allowing for the natural preservation of flavors and freshness. They pour easily onto a spoon for a mess-free eating experience -- a method that reduces food waste and eliminates the need for double dipping.

"We had an unbelievable response to our launch of the first six baby food pouch varieties this past summer," says Gigi Lee Chang, mom and founder of Plum Organics. "Parents were excited to find a convenient baby food format that still provides superior nutrition, taste and the organic ingredients they want for their child. We wanted to expand the line to offer the individual fruit varieties that many parents provide in the first stages of food introduction. Additionally, the fruit-only blends and fruit/veggie blends can be mixed together for even more flavors that are still great-tasting to little palates."

Available exclusively at Babies R Us/Toys R Us, the suggested retail price is $1.19-1.29 for a 3.17- oz. single pouch and $7.19-7.29 for a single variety six-count box.

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