Don Francisco Family Reserve Premium Blend Coffees Debut

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Culturally, coffee is part of the American consumer's DNA, and is the second most traded commodity, next to oil, in the world. Nearly 83 percent of consumers, choose to have their cup of coffee at home for breakfast instead of flocking to local coffee houses, up 8 percent from 2008, according to the National Coffee Drinking Trends study.

Just like the sophisticated wine connoisseur, today's coffee consumer requires an exceptional brew at an affordable price. Los Angeles-based F. Gavina & Sons Inc. introduces Don Francisco Family Reserve, a line of premium blends. Reserve coffees are created under the supervision of six resident Q Graders, professionally accredited coffee cuppers who are exclusively certified by the Coffee Quality Institute.

The blends of 100% Super Premium Arabica Beans from the best growing regions around the world include: Whole Bean-100% Colombia Supremo, French Roast, Kona Blend, Sumatra, Espresso; Ground-100% Columbia Supremo, French Roast, Kona Blend, Sumatra, Espresso; Decaffeinated Whole Bean-100% Colombia Supremo and Decaffeinated Ground-100% Colombia Supremo.

Each blend is available in both 12-oz ground and whole beans bags. Suggested retail price is $7.99.

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