Kool-Aid That's Fun And Fizzy

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More than 600 million gallons of Kool-Aid are consumed annually, with 225 million gallons in the summer months alone. Now kids can enjoy an innovative twist with Kool-Aid Fun Fizz -- drops that fit into the opening of a standard water bottle -- from Tarrytown, N.Y.-based Kool-Aid, a brand of Kraft Foods.

Kool-Aid Fun Fizz drops dissolve in water, transforming it into beloved Kool-Aid flavors -- Partyin' Punch, Gigglin' Grape and Laughin' Lemonade -- that kids have requested for more than 85 years. Convenient and mess-free, all you do is put one drink drop into an 8-oz. glass of water, or two into a 16.9-oz. bottle, and your kids will watch with amazement as their water quickly changes into a colorful, bubbly, beverage that will put a smile on their faces. Mom and dad will smile too, knowing the beverage is non-carbonated, sugar-free, and contains only 5 calories.

"We're excited about Kool-Aid Fun Fizz – it adds a spark of entertainment to the on-the-go beverage category," says Gregory Nesmith, Kool-Aid senior brand manager. "And, on a more serious note, Kool-Aid Fun Fizz is another way to promote healthy lifestyles while making drinking water more fun for kids."

Suggested retail price for a bag of eight drops is $1.99.

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