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Starbucks Via Ready Brew Hits Store Shelves

Category: New Food Products

Product Type: Beverages

Manufacturer: Starbucks Coffee Co.

Seattle-based Starbucks rolls out Starbucks Via Ready Brew at major retailers in the U.S. Made with a proprietary U.S. patent-pending microground technology to preserve the coffee's taste and quality, Starbucks Via Ready Brew is 100 percent natural roasted Arabica coffee in an instant form. It is available in Colombia, Italian Roast and Decaffeinated Italian Roast varieties.

"This marks a significant milestone for Starbucks as we meet customers where they are looking for great coffee; in our stores and on the shelves where groceries are sold says Starbucks chairman, president and CEO Howard Schulz. We know people are looking for products that will make their lives easier and Starbucks Via is exceeding our expectations in customer adoption and performance and will soon be conveniently available in 37,000 locations across the country."

Suggested retail price for three packets is $2.95 and 7.49 for 7-8 packets.

Company Information

Website: www.starbucks.com/coffee/starbucks-via-instant-coffee