Can Canadians Turn Over A New Leaf With New Salads?

Kraft Canada, Toronto, inspires Canadians to turn over a new leaf and change the way they enjoy salads with three ways to dress up their greens: restaurant-inspired Kraft Sizzling Salads, entrée salad kits; pure Kraft Refrigerated Dressings; and the entire Kraft dressing line-up has been reinvented to offer only natural flavors. 

Entrée salads are the fastest growing category on restaurant menus in Canada, and Kraft Sizzling Salads take the guesswork out of creating restaurant-quality Entrée salads in the comfort of your own kitchen. Available in the salad dressing aisle, each Kraft Sizzling Salads kit perfectly pairs a cooking sauce for your chicken with a complementary dressing for your greens. Inspired by some of the most popular entree salads on restaurant menus, varieties of Kraft Sizzling Salads Include: Asian Chicken, Teriyaki Ginger cooking sauce with Toasted Sesame Dressing; Chicken Caesar, pairs Cracked Black Pepper Cooking Sauce with Classic Caesar Dressing; Greek Chicken, pairs Lemon Oregano Cooking Sauce with Mediterranean Feta Dressing; and Southwest Chicken, Spicy Fajita Cooking Sauce with Barbecue Ranch Dressing.

Whether you follow the simple directions for Kraft Sizzling Salads or add a dash of culinary creativity by including your favorite ingredients, your home menu of delectable entrée salads is endless. And when life has you on the run, simply enjoy your entrée salad in a wrap for a mouth-watering meal on the go. Kraft helps you easily toss-up the perfect entree salad for lunch or dinner in just 12 minutes.

Suggested retail price is $4.29.

"Canadian eating habits are changing and consumers are looking for innovative salad solutions and flavors," says Leisha Roche, senior brand manager, Kraft Canada. "As Canada's leader in salad dressings and the makers of many of Canada's favorites, Kraft has now taken innovation to the next level and combined the ultimate in quality ingredients with convenience to give Canadians even more reason to love their greens."

Kraft also makes a bold move into the fresh produce department with a line of six premium, pure Kraft Refrigerated Dressings, available in Asiago Caesar; Calorie-Wise Asiago Caesar; Raspberry Poppyseed; Barbeque Ranch; Creamy Balsamic and Greek Feta. These unique flavors, and more than 44 other flavors, now contain no artificial flavors, flavor enhancers, MSG, artificial colors or preservatives. And, as part of its commitment to the environment, Kraft is introducing more sustainable packaging on all its 250mL and 475mL dressings, with new bottles using 17 percent less plastic than previous bottles.

Suggested retail price is $3.99.

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