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Middle Sister Wine Asks Others To Help A Sister Out

Category: New Food Products

Product Type: Beverages

Manufacturer: Canopy Management

Napa, Calif.-based Canopy Management, a wine creation, sales and marketing company, introduces two additions to the Middle Sister family of wines portfolio—a female-focused charitable campaign and two new varietals.

Goody Two Shoes Pinot Noir and Surfer Chick Sauvignon Blanc join the other Middle Sisters which include Rebel Red, Wicked White, Smarty Pants Chardonnay, Forever Young Merlot, Drama Queen Pinot Grigio and Mischief Maker Cabernet Sauvignon. Another Canopy wine, Purple Cowboy, is the official wine of "Tough Enough To Wear Pink?," the western community campaign devoted to raising funds and breast cancer awareness through a series of rodeo events.

Created by Canopy Management in June 2008, Middle Sister wines, sourced from premium California winegrowing regions and blended in Sonoma County by one of the industry's most respected winemakers, were inspired by the quirky middle sister of one of the founding partners. The Canopy team developed unique names, appearances and personalities for each wine; the characters are whimsically illustrated and their personal stories appear on the back label.

Best of all, "Help a Sister Out" pledges one dollar per case of Middle Sister wine to Dress For Success, a national organization empowering underprivileged women to achieve financial independence through professional development. Middle Sister Wines also supports other charitable organizations dedicated to helping women and children including Wine, Women and Shoes, a fundraising event founded by Napa Valley's female vintners.

"We're thrilled to launch our new wines with the announcement of the 'Help a Sister Out' campaign", explains Canopy Management founder and Chief Marketing Officer Terry Wheatley. "As a wine company with female ownership and partners, we believe it is important to give back to other women."

Suggested retail price per bottle is $12.00.

Company Information

Website: www.middlesisterwine.com