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V8 V-Fusion Is A Harmony Of Fruit, Veggies And Green Tea

Category: New Food Products

Product Type: Beverages

Manufacturer: Campbell Soup Co.

Camden, N.J.-based Campbell Soup Co. expands its innovative billion-dollar V8 brand with new V8 V-Fusion + Tea. These refreshing juice beverages contain no artificial colors, flavors or preservatives and provide a combined serving of vegetables and fruit in each 8-oz. glass (¼ cup vegetables and ¼ cup of fruit), along with the antioxidants and cool, crisp taste of natural green tea -- all for 50 calories per serving.

Refreshing varieties, which meet the American Heart Assn.'s criteria to display its heart-check mark, include: Raspberry Green Tea, Pomegranate Green Tea and Pineapple Mango Green Tea.

"People love V8 V-Fusion beverages for their fruit flavor and the convenience of drinking their vegetables," says Dale Clemiss, vice president, beverage marketing, V8 beverages. "Now we're giving people a new reason to enjoy our beverages by introducing a juice beverage with a hint of natural green tea -- an increasingly popular light and nutritious beverage choice. The result is a unique combination of refreshing taste and nutrition you can't get from any other beverage on the market."

Suggested retail price for a 46-oz. bottle is $3.99.

Company Information

Website: www.v8juice.com, www.campbellsoup.com