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Super-Crunchy Baked Wheat Thins Stix Debut

Category: New Food Products

Product Type: Snacks

Manufacturer: Kraft Foods

Kraft Foods Inc., Northfield, Ill., rolls out Nabisco Wheat Thins Stix, and they are so cool. First, the packaging is unique for a snack, with its wide mouth for easy sharing that invites you to reach for one. The Stix shape is similar to medium-sized pretzels, but they are actually baked versions of Wheat Thins. With 11g of whole grains per serving, super crunchy mouthfeel and salty flavor, they are really addictive.

Available in two flavors Fire Roasted Tomato and Honey Wheat, the serving size is generous at 14 pieces (130 calories), and they satisfy your snack cravings.

"Crunch Stix are transforming the cracker aisle and taking snacking to a new level," says Wheat Thins Brand Manager Leslie Waller. "They have a unique shape and a wide-mouth box designed to encourage consumers to dive right in. Crunch Stix also have 11g of whole grain per serving and the mighty crunch our consumers love."

Suggested retail price for an 8-oz. package is $3.49.

Company Information

Website: www.nabiscoworld.com/default.aspx