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Pepperidge Farm Discovers New Species Of Goldfish: Neon

Category: New Food Products

Product Type: Snacks

Manufacturer: Campbell Soup Co.

Pepperidge Farm Inc., a Norwalk, Conn.-based part of Campbell Soup Co., makes lunchbox decisions easier than ever with Goldfish Colors, now revamped with fun colors from natural ingredients. An even brighter version is Goldfish Colors Neon, crackers that use yellow, orange and purple colors also made from natural ingredients. Both varieties are wholesome crackers that offer a fun way for families to snack.

Baked with real cheese, Goldfish Colors and Goldfish Colors Neon offer the same great cheddar taste as before, but contain no artificial coloring. As a low-cholesterol snack that contains 0g of trans fat per serving, these flavorful crackers are a treat that kids will love to eat and parents will love to serve.

Also available are Goldfish Made with Whole Grain crackers, containing 12g of whole grain in every serving (55 crackers), and Goldfish Garden Cheddar crackers, with one-third serving of real vegetables in each serving.

"Throughout the decades, families have trusted Goldfish crackers as a wholesome, fun and delicious snack that has evolved to meet the demands of the many Goldfish cracker fans around the world," says Stephen White, vice president of crackers. "With the scrutiny surrounding artificial colors in foods, we were thrilled to be able to make this change in our Goldfish Colors crackers and introduce Goldfish Colors Neon using the same formula."

Suggested retail price is $2.19.

Company Information

Website: www.pepperidgefarm.com