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V8 Cuts Salt, Adds Kick

Category: New Food Products

Product Type: Beverages

Manufacturer: Campbell Soup Co.

Campbell Soup Co., Camden, N.J., brings heat to low-sodium foods with the rollout of V8 Spicy Hot Low Sodium vegetable juice. With 140mg of sodium in each 8-oz. glass, the zesty juice delivers bold taste with less salt and includes two full servings of vegetables (1 cup) with only 50 calories.

Displaying the American Heart Association heart-check mark, V8 Spicy meets requirements for a low-sodium food.

"We're pleased to offer a kicked-up version of our original Low Sodium V8 juice, which has been a fast-growing part of the V8 franchise over the years," says Dale Clemiss, vice president, beverage marketing. "People often associate less salt with less flavor. But V8 Spicy Hot Low Sodium offers the spice and heat people are looking for that's not often found in low-sodium products."

Suggested retail price for a 46-oz. bottle is $3.99.

Company Information

Website: www.campbellsoup.com